Our thoughts
This is our blog. The place where we share our views, opinions and industry updates that shape what we do and how we do it.
Please read, share and get in touch with us if you would like to know any more information.
What are Showcase Shopping ads?
Showcase Shopping ads allow brands to engage users earlier on in the purchase journey when they are still discovering what to buy and where to buy it from. Until recently, brands had to manually set [...]
New Custom Rules In AdWords Editor
Google has recently unveiled some significant updates for the hugely popular and widely used AdWords Editor platform - with the launch of version 12.0. The new look and feel of the interface will no doubt [...]
A Structured Approach To Creative Testing To Help Drive Positive Performance
Ready, set, test! Creative testing is a fundamental part of any paid search campaign so how can we approach testing, analyse results and drive the best possible outcome for a client account? There are lots [...]
The update in Google My Business we’ve all been waiting for
What’s changed? Google have finally made it possible for business owners to bulk download the insights for all their business locations in Google My Business at the push of a button. While that may not [...]
New and improved quality score reporting available in Google
Google has recently improved Quality Score reporting on keyword level to help enhance paid search campaigns’ performance by providing in-depth information on the quality of keyword, ad copy and landing page. Quality Score has always [...]
ECPC Changes and how it might affect you
First of all, what is it? ECPC stands for ‘enhanced cost per click’ and is essentially a bid strategy that helps maximise towards conversions. It uses a combination of manual bidding and a smart bidding [...]
Why You Are Measuring Impression Share Wrong!
Before we get into the rather aggressive title of this blog post, first let's discuss what Impression Share is and how it can be a really useful metric. After reading this first section we hope [...]
Google Partners Introduces The New Mobile Sites Individual Certification
Google has just released a new Google Partner’s individual certification. It’s called "Mobile Sites" and is available under the Certifications Menu within the Google Partners Profile. This exam covers basic and advanced concepts, including best [...]
YouTube Advertising & Brand Safety
Beginning on March 17th 2017 , several large global and local Australian brands have suspended investment in Google’s YouTube advertising platform. This is due to advertising appearing alongside inappropriate content. Reprise has always taken brand [...]