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Our thoughts

This is our blog. The place where we share our views, opinions and industry updates that shape what we do and how we do it.

Please read, share and get in touch with us if you would like to know any more information.

  • Brain blog

Machine Learning and the future of Online advertising

By |November 28th, 2017|

Machine Learning started back in 1950, when Alan Turing created the “Turing Test” to determine if a computer could possess real intelligence (to pass the test, a computer would be required to fool a human [...]

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Conversion Linker, Scroll Tracking, Element Visibility – GTM New Features, October 2017

By |October 19th, 2017|

Google Tag Manager has released a number of new features, all of which will make their way into Reprise's Analytics tagging frameworks. Information seems to be fairly sparse online, though, and beyond the Google documentation there [...]

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  • SEO1

JSON-LD vs. Microdata Schema: get recognised by Bing & Google

By |October 12th, 2017|

First off, what are rich snippets? Rich Snippets add extra information to your organic search listing beyond the standard page title, URL, and meta description. You've probably seen it before when searching for products online, [...]

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Changes in Adwords Ad Rotation

By |September 21st, 2017|

What’s Changing on AdWords Ad Rotation? Starting in late September, Google is making changes to the ad rotation settings in AdWords. As an advertiser, we all know how important it is to select the right [...]

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  • shopping-cart-1

What are Showcase Shopping ads?

By |August 23rd, 2017|

Showcase Shopping ads allow brands to engage users earlier on in the purchase journey when they are still discovering what to buy and where to buy it from. Until recently, brands had to manually set [...]

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New Custom Rules In AdWords Editor

By |August 3rd, 2017|

Google has recently unveiled some significant updates for the hugely popular and widely used AdWords Editor platform - with the launch of version 12.0. The new look and feel of the interface will no doubt [...]

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A Structured Approach To Creative Testing To Help Drive Positive Performance

By |June 13th, 2017|

Ready, set, test! Creative testing is a fundamental part of any paid search campaign so how can we approach testing, analyse results and drive the best possible outcome for a client account? There are lots [...]

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  • google-my-business-logo

The update in Google My Business we’ve all been waiting for

By |June 8th, 2017|

What’s changed? Google have finally made it possible for business owners to bulk download the insights for all their business locations in Google My Business at the push of a button. While that may not [...]

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New and improved quality score reporting available in Google

By |May 26th, 2017|

Google has recently improved Quality Score reporting on keyword level to help enhance paid search campaigns’ performance by providing in-depth information on the quality of keyword, ad copy and landing page. Quality Score has always [...]

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