Search has been the king of online advertising for many years now. 2015 saw Search Ads taking first spot again with revenues of AU$38.78 billion globally. 

In 2016 Search Ads will continue to grow to AU$42.7 billion. Most of this growth will be on mobile devices and a large portion of it will be Voice Search. However good this is, this year we might see Display, Video and Native Ads taking the crown for the first time in years with AU$47.1 billion in global revenue. This turnaround is mostly linked to Facebook’s unique combination of targeting and huge global reach. 

While scary for some, I see these trends as a great opportunity for Marketers. We must put the focus on the user instead of the platform (Google Search, Facebook, etc.). 2016 is about delivering integrated digital experiences. This is why Reprise’s mission is to delight people with brilliant digital experiences.

I cannot be more excited about what’s to come.

Ale Vendramin

Managing Director

Reprise 

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am an entrepreneurial, dynamic and creative leader with over 17 years experience leading large Technology, Marketing and Media & Advertising companies in developed and underdeveloped markets. I produced, marketed and grew products and businesses across the globe. Prior to taking Managing Director at Reprise Australia and Board Member responsibilities at IPG Mediabrands, I held leadership roles at Google, where I led the company’s sales growth in Australasia. I previously impacted growth in leadership roles in the USA, Latin America and Australasia at Ford Motor Company.
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