ECPC Changes and how it might affect you

By |May 25th, 2017|

First of all, what is it? ECPC stands for ‘enhanced cost per click’ and is essentially a bid strategy that helps maximise towards conversions. It uses a combination of manual bidding and a smart bidding strategy (such as Target CPA or Target ROAS) to help you achieve your conversion goal. It works by automatically adjusting [...]