About Gergely Deak

I started my PPC career in 2010 at Mediacom Hungary, where my main focus and responsibility was the manage P&G paid search activity in Central Europe across 9 countries. During the last 7 years I have worked on developing paid search and social strategies for various brand and direct response focused clients in FMCG, Finance & Automotive sectors to name a few. I consider myself highly analytical. My way of thinking and approaching PPC is strongly based on data and consumer behaviour insights.
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New Custom Rules In AdWords Editor

By |August 3rd, 2017|

Google has recently unveiled some significant updates for the hugely popular and widely used AdWords Editor platform - with the launch of version 12.0. The new look and feel of the interface will no doubt take some getting used to for experienced users, however, it comes with a powerful new feature called “Custom Rules”, which [...]

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New and improved quality score reporting available in Google

By |May 26th, 2017|

Google has recently improved Quality Score reporting on keyword level to help enhance paid search campaigns’ performance by providing in-depth information on the quality of keyword, ad copy and landing page. Quality Score has always been a useful metric in the assessment of a keyword’s quality on a scale of 1 to 10. Now with [...]

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