Google Replaces AdWords Campaign Experiments (ACE) With Campaign Drafts & Experiments

By |September 14th, 2016|

AdWords Campaign Experiments (ACE) were first introduced by Google back in 2010 as an easier way for advertisers to statistically test for the significance of making changes to their campaigns. Prior to this, testing was a very manual process of duplication and analysis. ACE offered a way to segment a proportion of traffic for test [...]