About Paul Watson

Hi! I'm Head of Paid Digital Solutions here at Reprise. With over 10 years of experience of in digital marketing, I have a passion for all things digital. I love helping clients to leverage the power of digital media strategies to deliver on their business goals.
  • YouTube Brand Safety

New YouTube Brand Safety Measures

By |January 25th, 2018|

2017 was an extremely challenging year for Google in relation to the safety & suitability of content & advertising across YouTube. There were numerous examples highlighted throughout the year of a wide variety of content which would be deemed as either unsuitable for publication on the platform at all, or at the very least, inappropriate [...]

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YouTube Advertising & Brand Safety

By |March 29th, 2017|

Beginning on March 17th 2017 , several large global and local Australian brands have suspended investment in Google’s YouTube advertising platform. This is due to advertising appearing alongside inappropriate content. Reprise has always taken brand safety very seriously and already has a number of processes in place as standard across all campaigns to protect clients. [...]

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  • Pinterest Shopping

Pinterest Announces Shopping Update

By |February 22nd, 2017|

What’s The Story? Pinterest is an online photo sharing platform that describes itself as a "catalogue of ideas". It first launched advertising services within the platform back in 2014 with ‘Promoted Pins’. Promoted Pins allow businesses to promote their wares to the Pinterest community by creating sponsored listings which appear in a seamless fashion alongside [...]

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AdWords Retail Update – New Google Shopping Ads

By |July 20th, 2016|

WHAT’S THE SHORT STORY? This month, Google have announced 3 new important retail specific AdWords formats & features: Showcase Shopping Ads – an evolution of PLAs which allow for multiple products to be shown in relation to broader category searches TrueView for Shopping Companion Banners – allowing advertisers to display a carousel of products to [...]

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  • Google Performance Summit 2016 Reprise Point of View

Google Performance Summit 2016: Reprise Media Recap

By |June 8th, 2016|

What has Google announced? On May 24th 2016, the Google Performance Summit was held in San Francisco, California. This was the 4th annual summit to announce the latest updates and innovations to Google ads and analytics. Unsurprisingly, the announcements made at this year’s summit were decidedly mobile-centric; although a wide range of exciting & impactful [...]

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Google Update: Right Hand Side Ad Removal

By |January 18th, 2016|

What is changing? From 19th February 2016, it has become apparent that Google is making a significant change to the way in which AdWords paid search ads are displayed on all of its Google search properties. After a long period of testing, Google is permanently removing all right hand side ad placements from the Search [...]