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About Toby Shaw

I am Reprise's Associate Director in Analytics. I've spent the last 7+ years working in data science & analysis for the digital marketing industry in both London and Australia. Here at Reprise I work with some of the country's leading brands, helping them make the most of their digital data.
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Conversion Linker, Scroll Tracking, Element Visibility – GTM New Features, October 2017

By |October 19th, 2017|

Google Tag Manager has released a number of new features, all of which will make their way into Reprise's Analytics tagging frameworks. Information seems to be fairly sparse online, though, and beyond the Google documentation there doesn't seem to have been much written about them yet. They all give excellent new features to use in tracking user [...]

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Google Analytics Updates – October 2016

By |October 12th, 2016|

  Google’s VP of Search Ads, Jerry Dischler, and their Senior Director of Measurement and Analytics, Babak Pahlavan, hosted a discussion at SMX East earlier this month in which they discussed various upcoming changes to the Google Analytics suite of products. These announcements were later clarified further on the Google Analytics blog. The announcements included [...]

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