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  • Pinterest Shopping

Pinterest Announces Shopping Update

By |February 22nd, 2017|

What’s The Story? Pinterest is an online photo sharing platform that describes itself as a "catalogue of ideas". It first launched advertising services within the platform back in 2014 with ‘Promoted Pins’. Promoted Pins allow businesses to promote their wares to the Pinterest community by creating sponsored listings which appear in a seamless fashion alongside [...]

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  • Google Health Search

Google Health Cards in Australia: What’s the prognosis?

By |February 7th, 2017|

On 1st February 2017, Google launched health cards in its search results in the Australian market. This feature, available in the US since 2015, shows relevant medical facts in the Knowledge Graph in response to queries about over 900 commonly-searched health conditions. Generally divided into three tabs – About, Symptoms and Treatments – the health [...]

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How To Track Goals Across Multiple Campaigns in Google Adwords

By |September 30th, 2016|

One of the latest features in AdWords makes it easier to monitor and report on the performance of multiple campaigns which are working towards a single common goal. Continue reading to find out how to set it up in less than 5 minutes and why this feature, fittingly named Campaign Groups, can help you save time. What is [...]

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  • google adwords experiments ace

Google Replaces AdWords Campaign Experiments (ACE) With Campaign Drafts & Experiments

By |September 14th, 2016|

AdWords Campaign Experiments (ACE) were first introduced by Google back in 2010 as an easier way for advertisers to statistically test for the significance of making changes to their campaigns. Prior to this, testing was a very manual process of duplication and analysis. ACE offered a way to segment a proportion of traffic for test [...]

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Google Announces The New Merchant Center

By |August 31st, 2016|

Google Merchant Center (GMC) was introduced back in 2010 (as an evolution of Google Base) to help online retailers organise and supply their product inventory to Google in order to market these products through platforms such as Google Shopping (originally going by the name ‘Froogle’ back in those days...). Since then the Google Shopping platform has [...]

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AdWords Retail Update – New Google Shopping Ads

By |July 20th, 2016|

WHAT’S THE SHORT STORY? This month, Google have announced 3 new important retail specific AdWords formats & features: Showcase Shopping Ads – an evolution of PLAs which allow for multiple products to be shown in relation to broader category searches TrueView for Shopping Companion Banners – allowing advertisers to display a carousel of products to [...]

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  • googlemaps

Google Maps Local Search Ads

By |July 13th, 2016|

What are Google Maps Ads? At the Google Performance Summit held in San Francisco on May 24th 2016, a variety of exciting & impactful new advertising and analytics features were revealed. Amongst these, Google announced significant changes described as “the next generation” of local search advertising. Google has identified local search as being hugely important [...]

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  • Google Performance Summit 2016 Reprise Point of View

Google Performance Summit 2016: Reprise Media Recap

By |June 8th, 2016|

What has Google announced? On May 24th 2016, the Google Performance Summit was held in San Francisco, California. This was the 4th annual summit to announce the latest updates and innovations to Google ads and analytics. Unsurprisingly, the announcements made at this year’s summit were decidedly mobile-centric; although a wide range of exciting & impactful [...]

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  • 2016 search MARKET OUTLOOK

2016 Market Outlook – Ale Vendramin

By |January 18th, 2016|

Search has been the king of online advertising for many years now. 2015 saw Search Ads taking first spot again with revenues of AU$38.78 billion globally.  In 2016 Search Ads will continue to grow to AU$42.7 billion. Most of this growth will be on mobile devices and a large portion of it will be Voice [...]

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Google Update: Right Hand Side Ad Removal

By |January 18th, 2016|

What is changing? From 19th February 2016, it has become apparent that Google is making a significant change to the way in which AdWords paid search ads are displayed on all of its Google search properties. After a long period of testing, Google is permanently removing all right hand side ad placements from the Search [...]