Showcase Shopping ads allow brands to engage users earlier on in the purchase journey when they are still discovering what to buy and where to buy it from. Until recently, brands had to manually set up and curate the product images that appear in your ad to showcase a collection of products that give shoppers [...]
What’s The Story? Pinterest is an online photo sharing platform that describes itself as a "catalogue of ideas". It first launched advertising services within the platform back in 2014 with ‘Promoted Pins’. Promoted Pins allow businesses to promote their wares to the Pinterest community by creating sponsored listings which appear in a seamless fashion alongside [...]
Google Merchant Center (GMC) was introduced back in 2010 (as an evolution of Google Base) to help online retailers organise and supply their product inventory to Google in order to market these products through platforms such as Google Shopping (originally going by the name ‘Froogle’ back in those days...). Since then the Google Shopping platform has [...]
WHAT’S THE SHORT STORY? This month, Google have announced 3 new important retail specific AdWords formats & features: Showcase Shopping Ads – an evolution of PLAs which allow for multiple products to be shown in relation to broader category searches TrueView for Shopping Companion Banners – allowing advertisers to display a carousel of products to [...]
