Video | Reprise

New YouTube Brand Safety Measures

By Paul Watson|2018-01-27T01:34:21+00:00January 25th, 2018|

2017 was an extremely challenging year for Google in relation to the safety & suitability of content & advertising across YouTube. There were numerous examples highlighted throughout the year of a wide variety of content which would be deemed as either unsuitable for publication on the platform at all, or at the very least, inappropriate [...]

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YouTube Advertising & Brand Safety

By Paul Watson|2017-03-30T02:53:35+00:00March 29th, 2017|

Beginning on March 17th 2017 , several large global and local Australian brands have suspended investment in Google’s YouTube advertising platform. This is due to advertising appearing alongside inappropriate content. Reprise has always taken brand safety very seriously and already has a number of processes in place as standard across all campaigns to protect clients. [...]

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