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Our thoughts

This is our blog. The place where we share our views, opinions and industry updates that shape what we do and how we do it.

Please read, share and get in touch with us if you would like to know any more information.

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Google replaces “Exact Match” with “Close Variant”. What does it mean?

By |March 28th, 2017|

Last Friday, Google announced a further update on close variants for keyword matching. In the coming months, the close variant model will be expanded to include more rewording and reordering of exact match keywords. According [...]

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Make the time for YOUR Personal Development!

By |March 21st, 2017|

20th March Mediabrands Australia launched it's inaugural Personal Development Day in Sydney. It was a day for our entire team to remove themselves from their day to day tasks and take a step back and [...]

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Using Pinterest and Promoted Pins for Travel Brands

By |March 7th, 2017|

With the recent announcement of Promoted Pins finally arriving in Australia, brands around the country have been considering how they can best utilize this new advertising platform. While most of the discussions have been specifically [...]

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What is Earned Media?

By |March 1st, 2017|

Link Building Traditionally, SEO experts bought as many links as they could from directories and external websites to help clients rank better in the search results. The more links you bought, the higher up you [...]

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Pinterest Announces Shopping Update

By |February 22nd, 2017|

What’s The Story? Pinterest is an online photo sharing platform that describes itself as a "catalogue of ideas". It first launched advertising services within the platform back in 2014 with ‘Promoted Pins’. Promoted Pins allow [...]

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Google Health Cards in Australia: What’s the prognosis?

By |February 7th, 2017|

On 1st February 2017, Google launched health cards in its search results in the Australian market. This feature, available in the US since 2015, shows relevant medical facts in the Knowledge Graph in response to [...]

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Google Analytics Updates – October 2016

By |October 12th, 2016|

  Google’s VP of Search Ads, Jerry Dischler, and their Senior Director of Measurement and Analytics, Babak Pahlavan, hosted a discussion at SMX East earlier this month in which they discussed various upcoming changes to [...]

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How To Track Goals Across Multiple Campaigns in Google Adwords

By |September 30th, 2016|

One of the latest features in AdWords makes it easier to monitor and report on the performance of multiple campaigns which are working towards a single common goal. Continue reading to find out how to set [...]

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Google Replaces AdWords Campaign Experiments (ACE) With Campaign Drafts & Experiments

By |September 14th, 2016|

AdWords Campaign Experiments (ACE) were first introduced by Google back in 2010 as an easier way for advertisers to statistically test for the significance of making changes to their campaigns. Prior to this, testing was [...]

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