Google Merchant Center (GMC) was introduced back in 2010 (as an evolution of Google Base) to help online retailers organise and supply their product inventory to Google in order to market these products through platforms such [...]

Recent changes in consumer behaviour make local search a critical component of digital strategy. It’s estimated that 30 to 40 percent of all searches are made with local intent, and research from Google indicates that [...]

WHAT’S THE SHORT STORY? This month, Google have announced 3 new important retail specific AdWords formats & features: Showcase Shopping Ads – an evolution of PLAs which allow for multiple products to be shown in [...]

What are Google Maps Ads? At the Google Performance Summit held in San Francisco on May 24th 2016, a variety of exciting & impactful new advertising and analytics features were revealed. Amongst these, Google announced [...]

What has Google announced? On May 24th 2016, the Google Performance Summit was held in San Francisco, California. This was the 4th annual summit to announce the latest updates and innovations to Google ads and [...]

Search has been the king of online advertising for many years now. 2015 saw Search Ads taking first spot again with revenues of AU$38.78 billion globally.  In 2016 Search Ads will continue to grow to [...]

What is changing? From 19th February 2016, it has become apparent that Google is making a significant change to the way in which AdWords paid search ads are displayed on all of its Google search [...]