­

Our thoughts

This is our blog. The place where we share our views, opinions and industry updates that shape what we do and how we do it.

Please read, share and get in touch with us if you would like to know any more information.

  • start-seling-on-google-merchant-center

Google Announces The New Merchant Center

By |August 31st, 2016|

Google Merchant Center (GMC) was introduced back in 2010 (as an evolution of Google Base) to help online retailers organise and supply their product inventory to Google in order to market these products through platforms such [...]

Comments Off on Google Announces The New Merchant Center
  • google my business local SEO

Optimise Google My Business for Local Search

By |August 18th, 2016|

Recent changes in consumer behaviour make local search a critical component of digital strategy. It’s estimated that 30 to 40 percent of all searches are made with local intent, and research from Google indicates that [...]

Comments Off on Optimise Google My Business for Local Search
  • google-shopping-products1d-ss-1920

AdWords Retail Update – New Google Shopping Ads

By |July 20th, 2016|

WHAT’S THE SHORT STORY? This month, Google have announced 3 new important retail specific AdWords formats & features: Showcase Shopping Ads – an evolution of PLAs which allow for multiple products to be shown in [...]

Comments Off on AdWords Retail Update – New Google Shopping Ads
  • googlemaps

Google Maps Local Search Ads

By |July 13th, 2016|

What are Google Maps Ads? At the Google Performance Summit held in San Francisco on May 24th 2016, a variety of exciting & impactful new advertising and analytics features were revealed. Amongst these, Google announced [...]

Comments Off on Google Maps Local Search Ads
  • Google Performance Summit 2016 Reprise Point of View

Google Performance Summit 2016: Reprise Media Recap

By |June 8th, 2016|

What has Google announced? On May 24th 2016, the Google Performance Summit was held in San Francisco, California. This was the 4th annual summit to announce the latest updates and innovations to Google ads and [...]

Comments Off on Google Performance Summit 2016: Reprise Media Recap
  • 2016 search MARKET OUTLOOK

2016 Market Outlook – Ale Vendramin

By |January 18th, 2016|

Search has been the king of online advertising for many years now. 2015 saw Search Ads taking first spot again with revenues of AU$38.78 billion globally.  In 2016 Search Ads will continue to grow to [...]

  • Google_-G-_Logo.svg

Google Update: Right Hand Side Ad Removal

By |January 18th, 2016|

What is changing? From 19th February 2016, it has become apparent that Google is making a significant change to the way in which AdWords paid search ads are displayed on all of its Google search [...]