CASE STUDY

DXA helped South Australia Tourism identify key areas for digital optimisation resulting in a 53% lift in organic traffic and 244% increase in paid search traffic.


 

HOW IS YOUR BRAND ENGAGING CUSTOMERS?

Seamless experiences create happy customers. Happy customers create profitable brands.

DXA helps brands understand their optimisation across all digital touch points. By quickly spotting weaknesses, brands can take action to improve performance and provide users with optimal digital experiences..

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670+ Factors

Channel optimisation is broken down by factors of best practice.

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29 Categories

Factors organised by categories allow identification of under-performing channels.

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4 Asset Types

Scores for Owned, Eared, Shared & Paid assets, provide a top level brand health check.

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1 Clear Output

Audits are distilled into clear insights in the form of a presentation.

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Multi-Channel

Audits are conduct by specialists in all digital channels.

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Actionable

Clear insights lead to actionable outcomes with a business focus.

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Prioritised Actions

Recommendations are proritised for greatest return.

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Clear Insights

Audit data is interpreted by specialists to provide clear insights.

WE HAVE WORKED WITH

“The Digital Experience Audit provided a valuable insight into how our Owned, Earned, Shared and Paid digital channels were performing.

DXA gives us a clear benchmark of where we are, as well as a roadmap for what we need to achieve in the short and medium term in the digital space in order to meet out targets.”

 

– Edward Brooks | Digital Marketing Manager | SA Tourism Commission

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