Delivering against our clients objectives often means we need to look outside Paid, Owned and Earned channels.


Attracting consumers in other channels may include anything from out of home activations to large scale digital sponsorships. Such activations are used against a creative campaign idea to help promote a brand or campaign, which can develop to live through Owned and Earned channels.


Experience consumers have with an idea, activation, partnership of technology is key. Furthermore this experience needs to engage directly with Paid, Owned and Earned channels for effective delivery for a consumers experience.


With the consumer clearly defined, we ensure all assets are setup in house or closely worked in with our 3rd party partners and agencies.


Personalising a consumers experience in new-to-market ways will become more and more important in the media landscape. We therefore look outside the traditional channels and consider technology, wearables and innovations.

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